What’s Your Widget?
BY JEFF REDMON/BREAKTHROUGH IMPACT GROUP
No, I’m not talking about the widgets on your phone.
Widgets equal what you sell.
This could be a product, service, or your time.
Whatever your widget, you should be keeping track of the contribution.
Your salespeople will know how many widgets they sold today, yesterday, and last month.
But what about when pay is not directly tied to widgets?
Marketing is tasked to deliver market-qualified leads to sales.
The more market-qualified leads, the more widgets your company should sell.
Cash is king.
So, you should be tracing widgets through your entire core process.
As you start counting, you can start improving how effectively each step contributes to the sale of widgets.