Alex Cross Lives
BY JEFF REDMON/BREAKTHROUGH IMPACT GROUP
How many books have you read in the last month?
I’ve read 26!
Well, I’ve binged the Alex Cross series on Audible.
Some people binge Netflix series, I binge audiobooks.
In 1993, James Patterson first introduced us to Alex Cross in Along Came A Spider and the rest is history…
But what can we learn from a franchise that has sold over 300 million books?
– If you know your core customer, you can deliver a product they are willing to pay a premium price for.
– Even with a dedicated fanbase, it’s always best to leave people wanting more.
– Strive to be unique over the best. Even a critic quoting his writing as ‘terrible’ didn’t stop Patterson from selling over 250 books.
– Success can come from collaboration. Pattison has co-authored multiple books to build his brand.