The Lettuce Diaries
BY JEFF REDMON/BREAKTHROUGH IMPACT GROUP
A Frenchman Attacks Chinese Traditions. What could go wrong?
Xavier Naville is an amazing entrepreneur who took on the traditions of rural Chinese farmers to build the largest fresh vegetable supplier to some of the world’s largest franchises in China. I’m honored to include Xavier in my circle of influence.
The Lettuce Diaries is an amazing story of Intrigue, Perseverance, Cultural Differences, Humility, Vulnerability, and Success. Neville’s journey to create the largest fresh vegetable supplier to some of the world’s largest franchises in China where he did not know the language or culture is captivating.
Neville’s story is every entrepreneur’s path on steroids. A true visionary entrepreneur in a country of tradition on tradition. His honesty about the challenges and sharing the vulnerability of his decision-making processes will help every entrepreneur understand they are not alone. It will also challenge the entrepreneur’s desire and willingness to put everything at risk for a dream.
Great story of entrepreneurial success. Very well written.