Are You Creating Raving Fans?
BY JEFF REDMON/BREAKTHROUGH IMPACT GROUP
Are you creating raving fans?
Good service will not do this.
Great service will not do this.
Only ever delivering what you promise will never create raving fans.
You need to go above and beyond expectations.
Need an example?
I called my old office and was greeted by an old friend, Lily.
Lily asked how my day was going and I complained about how hot and sticky it had been in our area.
The next week, I received a Portland SnowGlobe and a delightful message that our conversation made her think of the gift.
Unexpected, unique, and memorable.
That’s what you need to create raving fans who will share their experience with their friends (just like I am with this post).