Influence: The Pyschology of Persuasion


Are you looking to improve your communication and/or negotiation abilities? 

“Influence: The Psychology of Persuasion” by Robert B. Cialdini is an insightful read. He has been sharing the power of subtle cues of persuasion for decades. The New and Expanded edition released just this Spring, brings it forward to the age of the internet.

It is spooky-scary that this stuff works and we have seen it used on us. Maybe you have been smart enough to use it on others.

Cialdini shares the Principles of Ethical Influence:

✔️ Reciprocity – You, then me, then you, then me …
✔️ Scarcity – The rule of the rare
✔️ Authority – Showing knowing
✔️ Consistency – The starting point
✔️ Liking – Making friends to influence people
✔️ Consensus – People proof, people power

In Cialdini’s mind, the ethical use of influence means: being honest, maintaining integrity, being a detective, not a smuggler or bungler. He speaks to using these powers ethically.

You will never look at your used car salesman the same, ever.