BIG BLOG

“Culture eats strategy for lunch,” was thought to be initially declared by Peter Ducker, the father of modern management. Every group of people assembled has a culture, whether it’s your family, bowling team, book club, or your company. But how many groups have a culture by design? How would you go about building a culture by design?

 

CEOs report that culture is critical to the success of their business. Yet, while they most certainly have a sales plan and metrics, how many companies have a culture plan to create the culture they want to have by design?

 

“Culture by Design” shares how to build a high-performance culture, even in the new remote work environments. Rather than defining culture by lofty words posted on the wall, Friedman uses a straightforward, very practical framework, and challenges us to define our culture by agreed-upon behaviors that he calls Fundamentals. It’s not what we say, it’s what we do!

 

Friedman generously shares an 8-Step Framework to build the culture you want to have. Every week you build and reinforce the behaviors for your culture by design. Defining a list of expected behaviors is simple, brilliant, and completely doable.